# Last Click

> A daily AI-marketing brief for working marketers. What changed in AI that affects
> marketing work, why it matters, and one thing to try today. Four minutes a day.
> Written and edited by Esther Brown. Free. Weekday mornings.

Last Click covers AI news for people who already do marketing work: paid media,
SEO and AI search, lifecycle, content, analytics and attribution, and the tools
marketers actually buy. It leads with what changed, links to primary sources, and
says plainly when something is a press release rather than a product.

The name refers to last-click attribution, and to the click that is disappearing
now that AI systems answer questions before anyone visits a site.

## Pages

- [Home](https://readlastclick.com/): what the brief covers and how to subscribe.
- [About](https://readlastclick.com/about): what Last Click is, who writes it, editorial standards.
- [Archive](https://readlastclick.com/archive): every public issue, newest first.
- [The Fine Print](https://readlastclick.com/privacy): what happens to a subscriber's email.

## Editorial standards

- Every claim links to a primary source or reputable trade press.
- Recent developments only, roughly the last 24 to 72 hours.
- No affiliate links. Sponsorships, when they exist, are labelled in the issue.

## Contact

Esther Brown, editor. https://www.linkedin.com/in/estheribrown