Private betaA daily brief by Esther Brown
AI marketing, minus the hype.
Four minutes a day on what actually changed in AI for marketers, and what to do about it.
What you get each day
The Big One
The one story that actually matters, with the part they buried.
Model Watch
What the labs shipped, and whether it changes your Tuesday.
Tools Worth a Look
A short list. Some to try, some to skip, said plainly.
Most AI marketing tools solve a problem you made by buying the last one.
Last Click · The StatWhy it’s here
You already know last-click attribution. This is the other last click: the one that’s disappearing, now that AI answers before anyone has to visit a site.
When something’s good, we say so. When it’s hype, we say so too. No hype, and no doom either, just what matters and why.